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Th1ng, pronounced 'thing one', is an animation and mixed media production company creating commercials, TV idents, music videos, digital content, promotional films and feature film title sequences.


The studio was founded by Dominic Buttimore in 2003 and has become home to a host of BAFTA and Academy award-winning/nominated directors and designers.

Based in the heart of London's Soho, th1ng is spread over five floors which house animation, live action, graphics and visual effects facilities so that th1ng can offer a competitive edge by completing productions in-house. Clients include major Advertising, film and TV companies including AMV BBDO, BBH, Mother, Fallon, Wieden and Kennedy, LONDON Advertising, CNN, Time Warner, Columbia Pictures and Warner Brothers.

Having successfully built a relationship supplying th1ng with specialist components for their editing hardware, Novatech was approached by the company with a detailed brief for two high-performance PCs capable of rendering both 2D & 3D animation.


Working with th1ng's in house IT Manager, Novatech's account manager Shayne looked at every individual element to ensure that each component would deliver the performance that they needed. During the research process, Shayne suggested replacing some of their specified components with improved alternatives, that would deliver better value and processing power.

Th1ng's initial spec had called for 2x 4Gb DDR3 OCZ RAM, but after much discussion and testing, Novatech's suggestion of using Corsair Vengence RAM was accepted. Shayne also suggested swapping the OCZ Power Supply for a more powerful and quieter Corsair unit.

Novatech's special projects team built and tested the PCs and then shipped them to th1ng's Soho offices where they were quickly installed and put to work.

The technology we need to stay on the cutting edge of film-making is complex and can't often be bought off the shelf, so it is great to have found a UK manufacturer who can build us our own custom machines to such a high standard. I particularly like being able to use MSN to contact Shayne and getting a really swift response. He has been great in taking our specifications and not only delivering them on time and on budget, but also suggesting suitable improvements. We have a really good working relationship with Novatech and I wouldn't hesitate to recommend them to anyone.

Jackye Govaerts, IT Manager, th1ng, London

Posted in Case Studies

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Published on 14 Feb 2012

Last updated on 14 Feb 2012

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